The Birth of On Cloud
On, a Swiss company founded in 2010, set out with a single goal: to revolutionize the sensation of running. The brainchild of former professional athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti, On Cloud shoes are designed to provide a unique running experience that combines soft landings with explosive take-offs. This concept is encapsulated in their slogan: “Run on clouds.”
The Technology Behind the Cloud
The magic of On Cloud shoes lies in their innovative CloudTec® technology. Unlike traditional running shoes that use a flat sole, On Cloud shoes feature a series of hollow pods or “clouds” on the sole. These clouds compress upon impact, providing a cushioned landing, and then lock firm for a solid push-off. This dual functionality ensures that runners experience both comfort and performance, reducing the impact on joints and enhancing speed and agility.
Additionally, On Cloud shoes boast a lightweight and breathable design, with advanced materials that provide support and flexibility. The shoes are crafted to accommodate various running styles and preferences, making them suitable for everything from casual jogs to competitive marathons.
Why Runners Love On Cloud
- Comfort: The unique CloudTec® sole adapts to the runner’s foot, providing unparalleled comfort with every step. This adaptive cushioning helps reduce fatigue, making long runs feel easier.
- Performance: On Cloud shoes are designed to enhance performance. The responsive sole gives runners an added spring in their step, improving speed and efficiency.
- Style: Let’s face it – looking good while running is a bonus. On Cloud shoes combine sleek, modern design with functional athletic wear, making them a favorite among fashion-forward athletes.
- Versatility: Whether you’re running on roads, trails, or the treadmill, On Cloud shoes are versatile enough to handle any surface. They also offer specialized models tailored for different types of running and training.
- Sustainability: On is committed to sustainability. Their shoes are made using eco-friendly materials and processes, ensuring that runners can feel good about their environmental impact.
Popular Models of On Cloud Shoes
- Cloud X: A versatile shoe designed for mixed-sport workouts and runs. It offers a perfect balance of stability and agility.
- Cloudswift: Built for urban running, the Cloudswift features Helion™ superfoam for enhanced cushioning and durability on hard surfaces.
- Cloudflyer: Ideal for those seeking support and stability, the Cloudflyer is perfect for long-distance runners.
- Cloudventure: Tailored for trail running, the Cloudventure provides superior grip and protection on rough terrain.
Conclusion
On Cloud shoes have undoubtedly carved a niche in the competitive world of running footwear. With their innovative design, superior comfort, and commitment to sustainability, they offer a unique and compelling choice for runners of all levels. Whether you’re a seasoned marathoner or a casual jogger, slipping on a pair of On Cloud shoes might just make you feel like you’re running on clouds.
FAQs
- What makes On Cloud shoes different from other running shoes? On Cloud shoes feature CloudTec® technology, which provides cushioned landings and firm take-offs, offering a unique running experience.
- Are On Cloud shoes suitable for long-distance running? Yes, On Cloud shoes are designed to accommodate various running styles, including long-distance running, with models like the Cloudflyer offering added support and stability.
- Do On Cloud shoes cater to trail runners? Absolutely! The Cloudventure model is specifically designed for trail running, offering superior grip and protection on rough terrain.
- How do On Cloud shoes contribute to sustainability? On is committed to using eco-friendly materials and processes in their shoe production, reducing their environmental impact.
- Can I use On Cloud shoes for activities other than running? Yes, On Cloud shoes are versatile and can be used for various sports and workouts, as well as casual wear.
