SEO is the bread and butter behind business growth. In today’s digital age, a website is necessary to ensure your business is visible. SEO, which stands for search engine optimization, involves a set of strategies businesses use to help increase a page’s ranking in search engine results. However, several mistakes people make when undertaking this task. This article will tell you the main SEO mistakes to avoid.
Keyword Stuffing
Keywords are crucial to ensuring search engine algorithms know what your page is about. However, avoiding too many keywords, known as keyword stuffing, is essential. Updated algorithms can tell when a person is keyword stuffing, and they’ll downrank your page as a penalty. Professional marketing firms like the one at InSync Media Marketing Agency use unique formulas to help a page rank higher without keyword stuffing.
Ignoring On-Page SEO
On-page search engine optimization does involve using keywords in text, but there’s much more to it than using certain words in blogs and web pages. It would help if you also optimized other areas on the page, including image alt tags, titles, meta descriptions, and anywhere else you include text. Ensuring the entire page is optimized correctly will help your business rank higher.
Types of SEO
Optimizing a website is the most common way businesses use SEO, but it’s far from the only type of SEO you should use. Social media optimization helps ensure your business is seen by social media users, which can drastically increase your views. A solid social media presence can also help you rank higher in search engine results, making social media SEO crucial. Local SEO is also critical for brick-and-mortar stores.
Ignoring Mobile Optimization
Most people make websites on a desktop computer. They double-check for problems with a laptop and make sure that everything is easy to see. However, most people visiting websites don’t use a laptop or desktop computer. Today, more people surf the web using mobile devices like phones and tablets. If your website isn’t mobile-friendly, people will click away to a website that is. Make sure your page is optimized for mobile devices.
Forgetting Voice Search
Today, most people use their phones to get online. This has quickly evolved into people utilizing voice search to ask Google questions. For example, a person may ask Siri or Google, “How do I find keywords for SEO?” Unfortunately, most businesses will use the phrase how to find keywords instead of the entire question. This leads to you missing out on a key demographic.
In Conclusion
SEO is crucial to increasing visibility. However, it’s also essential to use the right tactics to ensure you improve your rankings instead of getting penalized by the Google algorithm. These tips and tricks are the first places you need to start.
